Field Service

Our competent field service team advises and supports our clients with all questions regarding product range, publicity and key performance indicators.


Our clients can draw on tried-and-tested advertising concepts, but are also free to implement their own individual ideas and wishes with us.

Location Development

Before a new store can be opened, it must be intelligently planned, calculated and organised. We can help here.

Store designs

With our carefully thought-out store designs we create the framework for the optimal presentation of products.

Continued education

We offer our clients seminars and workshops on many trade-related topics, including human resources management, customer loyalty and business management.


We have secured extensive purchasing advantages, which we pass on to our clients.


Sophisticated logistics means that around 1,500 clients are supplied quickly and reliably.


Competent advice and client-oriented service characterise Bela’s performance profile in wholesale.

Field service

We lend our clients our support in every aspect of the successful running of a food shop with help and advice.

Advice on tailored product ranges

Our field service team develops product ranges with clients which are appropriate for the location and competitive situation and informs them about innovations and current market developments. Furthermore, the field service team also demonstrates options for a successful sales approach. An additional benefit is expert advice in the growing convenience food sector.

Practical knowledge for your success
Our field service team can also offer valuable complementary information on how to present goods in a manner which promotes sales, directly on the shelves. Which new products should be placed where? Which popular items might be missing in your shop? Are there any higher-yielding replacements for certain items? Are your impulse-buy items actually located in the right place? Our field service team can answer these questions face-to-face and delivers practice-oriented information on market developments.

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